There have been no shortage of stories written about the $3.5B Trulia acquisition by Zillow. Everyone has a different take, depending on the perch that they’re sitting on:
- Trulia shareholders are no doubt ecstatic, as this gives them an immediate windfall of 25%-33% on their existing stock price.
- Zillow is euphoric that they just acquired their largest competitor and now have more leverage than ever (and an $8.5B market cap).
- Move, Inc. (which owns Realtor.com), as well as the National Association of Realtors, have to be pressing the panic button, as this puts them a very distant second behind the new “Zulia”, and losing more and more ground every day to the behemoth.
- Brokers and agents have been giving the news mixed results, with those that subscribe to Zulia’s leads obviously concerned that this is going to lead to increased prices due to less competition, while others think this will lead to better data for them and their clients.
- And there have been various media responses, from Brad Inman of Inman News saying that this is “checkmate” by Zillow, to Greg Robertson of Vendor Alley simply saying “holy shit” in response.